Formulated to contain new advances in cleaning technology to provide a deep cleaning formula. Dissolves tough, oily soils and prevents re-depositing back onto the fabric. Dissolves in the wash water permitting quicker, more effective cleaning in all temperatures. Highly concentrated formulation allowing for superior cleaning even when diluted down to 1:512 (1/4 oz./gal.). Ideal for customers who may be sensitive or allergic to conventional detergents. Highly concentrated deep cleaning formula. Superior soil removal and fabric care. Either top or front loading machines. Safe using all-natural ingredients.